Former Partnerships

São Paulo F.C.

In partnership with São Paulo FC (SPFC), has signed a master sponsorship agreement from July 2021 to December 2023.

São Paulo FC is a prominent team in Brazilian and world soccer, with victories in the Brasileirão, Copa Libertadores, FIFA World Cup, and together we won the Copa do Brasil title in 2023. Notable members include players such as Jonathan Calleri, Rogério Ceni and coaches such as Telê Santana and Muricy Ramalho.

This partnership has brought many benefits for both parts, especially for bettors with several promotions, specials with higher odds and exclusive marketing for São Paulo's supporter members club. We also had many moments of celebration involving their stadium, the Morumbi, even taking bettors onto the pitch.

SPFC's executive marketing director, Eduardo Toni, described as an "experienced company in the international soccer market". He also added that the partnership "... symbolizes our unwavering work since the beginning of this administration to improve our brand". This is real, as this is the betting platform's focus in all major national and global tournaments.

Arsenal F.C.

In 2020, and Arsenal FC signed a three-year deal. The partnership led to many great campaigns and various fan-focused activities that have brought the team closer to punters. The deal also included logo placement on the chest and back of the Arsenal shirts for both the men’s and women's teams.

With this partnership, both and Arsenal were able to work together to explore various initiatives that helped promote safe and responsible gambling for fans when betting on the team and EPL games. 

‘It has been great getting to know and finding out about the innovative work they are doing in the fintech sector, which aligns with our own spirit of constant innovation. We're excited to work with a company that's leading the game industry in technological advancement’, commercial director, Peter Silverstone said.

‘Signing a three-year partnership with Arsenal, one of the most recognised teams in the world, is a major undertaking and one we are all extremely thrilled about’, the founder of the Coingaming Group Tim Heath said about the partnership.


In October, 2019, Sportsbet expanded its digital partnership with leading Brazilian football club Flamengo to include a new shirt sponsorship of the team that plays at the world-famous Maracanã Stadium in Rio de Janeiro.

The logo now appears on the shoulder blade of Flamengo’s red and black shirt, where it remained until the end of 2020.

Rodolfo Landim, president of Flamengo, added: “We are extremely pleased with the performance and professionalism of our partners at, so are thrilled to strengthen our relationship with this new sponsorship.”

Watford FC was officially announced as the headline shirt sponsor of Premier League team Watford FC in June, 2019 as part of a three-year deal.

The logo appears on the front of Watford’s famous black and yellow jersey, while the Bitcoin logo appears on the shirt sleeve as part of a crowd-funded, educational initiative led by

Watford’s Global Strategy & Partnerships Director Spencer Field said: “Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by

“We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”

Rosario Central

Argentina Superliga team Rosario Central agreed a commercial partnership with in September, 2019, in a deal which sees us work with app developer Eclectica Ltd to develop an engaging free matchday app for fans of the club.

Sportsbet is the official sponsor of the Rosario Central app, which features the latest news, line-ups, results and promotions related to the team.

Eclectica’s Boris Posilovic said Rosario Central is a football team so strong and with such history that seeks international companies as partners to establish a synergy between a brand and a football club.

“Working with Sportsbet a leading firm in the online gaming arena, and giants of Argentine soccer like Rosario Central is key to the growth of the mobile sports market.”

CONIFA was the principal sponsor of the CONIFA 2019 European Football Cup, which was hosted in Artsakh.

CONIFA, or the Confederation of Independent Football Associations, represents sports-isolated soccer teams around the world.

Sportsbet and CONIFA were such ideal partners because we both look to disrupt the status quo, try something a little different and strive to be the very best.

As part of’s Defy the Odds campaign, we championed the underdog during a wonderful festival of football which was eventually won by South Ossetia.