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Jan 24, 2020, 6:35:00 AM

La Liga Passes 100-Million Mark on Social Media

The organising body of the Spanish soccer’s two leading top-flights has made a historical feat today after passing over 100 million followers in all of its social media platforms.

With over 22 profiles in 12 different social media platforms, which includes Facebook, Instagram, YouTube, TikTok and over 11 channels in Twitter, the league has been nothing short of efficient when it comes to marketing its games all over the world.

With the help of a dedicated esports profile, the league moves to engage with a global audience that speaks in more than 15 languages.

The league’s digital strategy launched back in 2013, and it led to record-breaking milestones for the league as they broadcasted all La Liga Matches all over the world. They even surpassed the English Premier League, and the National Basketball Association in terms of follower numbers back in 2018.

This season continues to be much more of interest for La Liga fans all over the world. With Barcelona and Madrid still tied at the top of La Liga’s table, it only means that there would be a lot of intense action that fans should expect.

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La Liga’s digital strategy director was happy with the new feat, and he could not be more thankful for the chance he had.

‘Passing this digital milestone is an achievement which should be framed within La Liga’s wide-reaching international growth strategy’, said Alfredo. ‘We’ve gone from having 3.9 million followers at the end of the 2013/14 season to over 100 million today, a record figure reached with an average of 47,000 new followers per day’.

‘This success is without doubt down to the team behind La Liga’s social media channels and to the departments that support their growth’, he added. ‘They have known how to adapt to our followers’ interests and needs to offer them engaging, quality content, which has in turn strongly positioned La Liga both nationally and internationally’.

While La Liga action continues, most fans are eager to wait for the upcoming El Clasico match between La Liga’s top teams in Barcelona and Madrid. The El Clasico match is set on March 2nd, so there is still a lot of time for fans and players alike to hype the hot rivalry battle.

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Words: Paul Daniel Flores

Image: PA