Why Blizzard needs to support StarCraft for better growth
StarCraft has lost its lustre over the past few years. This is mostly due to Blizzard’s lack of support for the team. They should show their support for the game so that it can grow especially since fans are still clamouring for a new update.
Blizzard is well known for creating so many great games. From the likes of Diablo, Warcraft, and StarCraft, they are a big deal in the gaming industry. They were the pioneers of top-down real-time strategy games just like the aforementioned titles. They even broke out as a solid dev when it comes to first-person shooters as they are also behind the innovative Overwatch and its sequel.
Compared to other devs, Blizzard is still stronger compared to the other companies in the scene. There are only a few AAA companies out there that have released games on the level of Blizzard which is why it’s puzzling to see them leave their franchises to dry. StarCraft is one of their best and most popular games but they’ve essentially left it behind.
Why is there a lack of support for SC?
It is puzzling to see that one of the best franchises in video game history has been abandoned. Back in October 2020, Blizzard announced that they will stop their updates for SCII. This was surprising given that SCII has always been one of the top-performing games for Blizzard. It is a classic game that has a solid overall design and an esports scene to boot.
SC is still a profitable franchise as it’s the primary option when it comes to RTS games. Some people tend to say that RTS games are boring but they don’t know how the power of marketing can help the game. A big example of this is Fortnite which is a game in the over-saturated battle royale genre. However, with Epic Games’ aggressive marketing, it is still the biggest game in the world.
That should be something that Blizzard should emulate because leaving SC alone on its own is wrong and is a disservice to the players who have played it over the past two decades.
SC should be a bigger game now
With the strategies that Blizzard has not used, it’s interesting to see that their landmark game has been on the shelf for a long while. They have not released a big title recently which is why it’s puzzling to see SC not get attention. It is the game that put them on the map and it seems that they are not willing to comply with the community’s desire to help the game grow even further.
SC’s peers from the late 1990s are still going. Counter-Strike is a big franchise that started around the same time as SC and it has been supported by Valve. It is a game that continues to grow to this day. Blizzard should follow in their footsteps so that they can show respect to the game that has brought so much success over the years.
It will be interesting to see if people will like a new SC game because the fans are clamouring for it. Even if they don’t attract people with the gameplay, they can redeem themselves by making the experience so much better than before. The marketing strategy will have to be strong but knowing Blizzard, they can do it as long as they are focused on creating something for the community and just for themselves.
Words: Cholo Martin