extends partnership with Southampton FC has agreed to extend its partnership with Southampton Football Club as Main Club Partner for a further three years in a deal that will see the site continue as the club’s front-of-shirt sponsor.

The deal is between’s parent company the Coingaming Group and is the biggest sponsorship agreement in the English Premier League club’s history.

The deal includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.

This partnership will allow to continue to build on the strong relationship it has built with the club and its supporters in the last year.

CEO of the Coingaming Group Maarja Pärt said said the first season as Southampton FC’s Main Club Partner exceeded all expectations.

“We’ve been inspired by the passion of the club and its fans, and it was an easy decision for us to extend our partnership with the Saints for another three years,” Pärt said.

“From the beginning, Southampton have been a perfect match for the fun, fast and fair way we do things at We can’t wait to continue this journey with the Saints.”

Southampton Football Club’s Chief Commercial Officer, David Thomas said the team at have built a successful business by challenging convention and disrupting the market, but in a responsible way, and their approach to our partnership with them has been no different.

“In a short timeframe, they’ve proven to be innovative, forward-thinking and extremely supportive of the club, our fans and the wider community, and we’ve welcomed the opportunity to develop and promote safe gambling messages Together,” Thomas said.

“As such, they have become valued partners and we look forward to the next chapter together”

Coingaming Group has worked tirelessly with the club to create a positive impact in the local community and highlight the importance of safe betting since becoming Main Club Partner and front-of-shirt sponsor in August 2020.

This work has included our ‘Listen To The Saint In You’ campaign that was launched during Safer Gambling Week, and linking up with a number of Saints players to encourage fans to consider the risks before placing a bet. has also played a key role in Southampton’s launch of the Positive Impact Pledge, which enabled start-ups and entrepreneurs to apply for grants to help launch their businesses during the Covid-19 pandemic.

Most recently also donated their shirt sponsorship to the Saints Foundation for the Premier League match against Burnley to help drive awareness of the Foundation’s fundraising efforts as they aim to raise vital funds lost due to the pandemic.

Southampton says this gesture alone helped the Foundation raise thousands of pounds on the day, a figure that was topped up by, who very generously donated an additional £10k.

Fun. Fast. Fair.

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