Back to  Basketball  news
The Raptors Take the Lead as Most Valued Canadian Franchise Ahead of Maple Leafs and Blue Jays
Aug 1, 2022, 8:34:00 AM

The Raptors Take the Lead as Most Valued Canadian Franchise Ahead of Maple Leafs and Blue Jays

The Toronto Raptors top the list as the highest valued Canadian franchise but with the increased pressure from Toronto Maple Leafs and Toronto Blue Jays, will this last? 


To find out, the team at Sportsbet gathered data on Canadian sports teams in the NHL, MLB, NBA, and MLS leagues taking into account the teams, their year-on-year growth and change in value over the last decade (2012-2021). 


Toronto Raptors soar to the top as highest valued Canadian Sports Franchise


With a worth of $2.2 billion, NBA’s Toronto Raptors are the most valuable franchise in Canada. 


A strong effort from the Toronto based team, who saw their value grow over 400% since 2012, where they were valued at under $400 million. No doubt a helping hand from their Championship success in 2019, and their division title in 2020.


Meanwhile, the Toronto Maple Leafs take second place and are one of the NHL’s most valuable franchises, with a valuation of $1.8 billion. Despite having the longest Stanley Cup drought in the league since 1967, the team continues to enjoy financial success.


As a result, the NHL team saw a year-on-year increase of 20% in 2021. This comes as no surprise as they have some of the most talented players in the league. Mitch Marner is undoubtedly one of the best players in the NHL.


Toronto Blue Jays follow closely behind with a value of  $1.7 billion and Montréal Canadiens take fourth place with $1.6 billion. 


The Edmonton Oilers are the fastest-growing Canadian NHL Franchise


Over the last decade, the Edmonton Oilers have achieved a whopping 388.89% increase in their franchise valuation making them the fastest growing team within the NHL. 


From 2020 to 2021, the Oilers doubled in value, going from $550 million to a massive $1.1 billion. Willing to pay the big bucks to attend the games, it’s quite clear that Edmonton’s fanatic fans have been a huge driving force to the team’s success.


The notorious Toronto Blue Jays come in second place on the list with 311.62%, whilst NHL rivals Winnipeg Jets rank third with 187.50%.


Which Canadian teams are the biggest losers? 



CF Montreal took a major hit with a reduced growth rate of - 4.11% making them the biggest losers. 


The MLS team saw a drastic downturn from $41 million in 2020 to just $28.5 in 2021 and therefore recently took active measures by rebranding its identity. Not only did they undergo a name change but also unveiled a new logo. However, will this be enough to see a growth in the franchise’s value? Time will tell. 


On the other hand, although the Vancouver Whitecaps FC haven’t experienced a drastic downturn, their turnover has only seen a 0.75% increase in 2021. Moreover, the team hasn't made much progress in the last decade having been valued at $20 million, the same as 10 years prior in 2012. Perhaps this comes as no surprise considering that they were ranked as one of MLS’s least valuable franchises. 


Toronto FC sees a growth of just $1 million in one year


Despite a decent 183.06% increase over the last decade, Toronto FC has seen slow growth in the last couple of years. From $44.8 million in 2020 they only managed to increase in value by $1 million in the following 12 months ($45.8 million). 


However, this is not reflective of their success as a soccer team. Toronto FC is one of the most valuable clubs in the MLS league and is the only Canadian franchise to make it to the top 10. 


Similarly, the Vancouver Whitecaps FC only experienced a growth of approximately $3 million from 2020 ($17 million) to 2021 ($20 million).


Which Canadian city has the most high-value sports teams overall?


Overall, when compared to other major cities in Canada, Toronto is considered to be the city with the largest number of high-value pro sports teams. This is unsurprising as Toronto is home to two of the fastest growing sports teams in the country. 


Vancouver and Montreal on the other hand have experienced a few downfalls. Although the Montréal Canadiens and Vancouver Canucks have seen a steady increase in value over the years the same cannot be said for their other teams. 


The year-on-year change for the Vancouver Whitecaps FC shows the team going from 21.24% in 2013 down to 16.83% in 2021 whereas CF Montréal sees a - 30.62% decrease in the same year. 


Consequently, the majority of Canadian franchises have experienced a growth in value over the past decade. However, it’s clear that sports teams such as CF Montréal and Vancouver Whitecaps FC are yet to reap the fruits of their labour.